In Economics, ‘Value’ is a tool to determine the utility measure of goods and services. A buyer would argue about the price he has to pay for consuming a good or a service. He only pays the price for the consumption deemed fair to him. A different buyer would be willing to pay an altogether different price for the same consumption. The perceived value of the goods as seen by different individuals is dynamic based on varying judgments. Theory states that there are 2 ways in which value is determined. Firstly, the ‘intrinsic value theory’ says that the underlying fundamentals associated with the product, determines its value, irrespective of external perceptions and opinions. Secondly, the ‘subjective value theory’ states that the real worth is an exogenous variable derived from external factors like the demand and acceptability of a particular good in the society. The ability of the object to satisfy the needs of the given individual determines its value.
One of the intrinsic theories is the ‘labor theory of value’. The value of a good is based upon the labor cost of producing it. On the contrary, the subjective theory defines value as a perceived utility measure by the buyer. This buyer will trade either money or do a Barter trade for the good because he thinks that the offering from him is less in value as compared to the purchase, or else he will not go into the trade. Same is the case for the seller. Thus, as far as individual subjective valuations of personal wealth are concerned, both traders feel they have increased their wealth. Hence, the most important determinant of value is the perceived judgment in eye of the trader for a particular good or service. A strong perception is very much capable to drive price of the product to unprecedented levels beyond any rational explanation. A prime example of this is the ‘Tulip mania’ in the 17th century where the price of tulip bulbs reached extraordinarily high levels and then suddenly collapsed. At a point, the price of a single tulip bulb was as much as 10 times the annual income of the craftsman. Another good example would be the inflated prices of premier paintings by renowned artists such as Michelangelo, since the painting is perceived to be a unique body of work. Marketing gurus thrive on Branding to maximize sales and command premium price for their product. This massively refutes the intrinsic labor value theory since the level of price achieved is solely due to the perceived value. In economics, the most basic and perhaps the strongest determinant of price is demand and supply. Demand arises out of the need to consume. As the discrepancy between demand and supply widens, the price increases. Since the product available is scarce as compared to the demand, the perceived value for the product increases. In case of mutually exclusive products, the one with the highest perceived value will prevail, irrespective of the intrinsic value. This war between the perceived and the intrinsic value is a very good explanation of irrational behavior of traders in stock markets and asset bubbles.
The US presently stands at record public debt of over $15 trillion. Engulfed with financial crises, confidence crises, high unemployment levels, deteriorating industrial prowess and economic uncertainty, experts question the future of the numero uno status of the US and its currency- the greenback. Applying the intrinsic value theory, the fundamentals seem doomed for Uncle Sam and not much value could be recorded. Now let us take the empirically proven and widely accepted subjective valuation theory. The US dollar is the international reserve currency accepted anywhere and everywhere on the planet, even the North and South poles. Commodities (Oil, gold) traded around the world between countries are priced in US dollars. General trades between countries also are settled in the greenback. Hence, governments, corporates in international trade, even individuals travelling abroad for leisure, business, etc need the dollar. As a result, the demand for the dollar is one which is prevalent, despite all the problems encountered by the US in the last 5 years. Although unrivalled, the dollar has the Euro as its closest counterpart. The US dollar appreciated during the financial crises as investors sought safe haven and parked their money with US treasury due to the widespread perception of being the safest place on planet Earth. It lost value when creditor nations like China and Japan were worried about US fundamentals and its humungous debt. From 2008 to 2010, the value of Euros held in foreign government reserves increased from $393 billion to $1.35 trillion, a 240% increase. During this same time period, dollar holdings only increased 11%, from $2.77 to $3.1 trillion. Dollar holdings only represent 61% of total measurable reserves, down from 2008, when dollars comprised 67% of reserves. Since the percentage of dollars is slowly declining, this means that foreign governments are slowly moving their currency reserves out of dollars. Some OPEC countries had also considered to trade their Oil in Euros. However, due to the recent Euro crises and some other interesting reasons and actions, the efforts went down the drain to knock the greenback of its perch. Also, after the Euro, there is no other alternative that can be termed as a potential successor for the US dollar.
A similar fate is being observed in Gold prices in the last decade. The perceived value of the US dollar is still high due to the reasons discussed above. Relatively less financial risk and lack of alternatives will ensure the strength of this premier currency. A general thought- ‘The fundamentals of a country determine the value of its currency’. However, in this case, the strength and perceived value of the dollar is more important to the not so robust American economy. Occasionally, fundamentals (Real value) become the better off perceived value. This rare occurrence is what economists call- ‘exploding of the asset bubble’.
Vishal Agarwal